Evaluation Question 4 - Who would be the audience for your media product?

There are many ways that the audience for a film can be decided. But first in order to receive the desired classification it must pass tests by the British Board of Film Classification (BBFC). The BBFC is responsible for awarding classifications to all licensed media products for example; films, dvds and games released in the UK. This is done by checking the film against guidelines which are drawnup every few years by and decided upon by the general public, this is because society is different now to a couple of years ago and people can adjust to the ways that media products display key issues. As well as this the BBFC must stick to Acts of Parliament such as the 1984 Recordings Act, this law gave the BBFC the responsibility to classify all media released in the UK to prevent children and the vulnerable from seeing inappropriate content such as:

· Criminal behaviour

· Illegal drugs

· Violent behaviour or incidents

· Horrific behaviour or incidents

· Human sexual activity

This is a picture of our typical target audience member:

His name is Julian, he is 16, and enjoys intelligently created films, such as 'Sherlock Holmes'. He also enjoys comedy-action films, for example 'Hot Fuzz'. He makes regular visits to the cinema to see films that he knows he will enjoy. He also enjoys theater and performing arts.

We read through the BBFC guidelines and we were happy that our film fitted into the '12A' category, this means that it is suitable for people of age 12 or over. One of the guidelines for a '12A' is that 'moderate violence is allowed but should not dwell on detail'. We did not have any violence in our opening scene, but a car chase was involved, and if we were to continue our opening scene it would be likely that it would contain some moderately violent scenes.