There are two main ways of distributing media products:
This can be done by screenings in cinemas, DVD and television. These are all undergone by the larger companies that distribute films such as Fox or Warner Bros.
The other way that a media product can be distributed is via web 2.0 on sites such as http://www.youtube.com/.
This site contains "user-generated content" making it web 2.0. Obviously it would be difficult to get a major organistation to distribute our media product, however it may not be impossible. This is becuase there are many different things that these organisations will have to put at stake for the product, such as its reputation as a quality distributer, or ther amount of cash that they would invest in the product. This means that there is less chance for amatures work to be distributed in this way. This is also why it would be more likely that our media product would be better distributed on http://www.youtube.com/. On youtube it is possibloe for anyone to upload their own media products, provided they have an account, also it is free to do so however there is no chance of making money back for your product, unless it is bought from you. Youtube is filled with videos of various length and genre, mainly made by amaeurs. For example, 'Where the Hell is Matt?'
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